She is known by many forms and names throughout the worlds: as Prabhā, she shines in the orb of the sun; among the divine Mothers, she is honored as Vaiṣṇavī; in the company of chaste women, she is Arundhatī; and among the celestial Rāmās, she appears as Tilottamā. In the star Citrā, she is called Brahmakalā, the very power of all embodied beings. With devotion, I have thus revealed her one hundred and eight excellent names. These one hundred and eight sacred places, too, have been described in detail. Whoever recites or even listens to these holy names and places is freed from all sins. And whoever, having bathed at these holy sites and beheld them, O best of men, is cleansed of every fault and dwells in Brahmā’s city for an age. If one causes these one hundred and eight names to be recited in the presence of Brahmā on the full moon or new moon, that person will be blessed with many sons. Whether at the giving of cows, during a śrāddha, day by day, or while worshipping the gods, one who hears this sacred recitation attains the supreme Brahman. As these praises were being offered, Sāvitrī, the virtuous, spoke to Viṣṇu: “You have been properly praised by me, my son; you will become unconquered. In every incarnation, you will always be dear to your father and mother. And whoever comes here and praises me with this hymn—being freed from all sins—will attain the highest state. Go now to the sacrifice of the Creator, and bring it to completion, my son. In Kurukṣetra and Prayāga, and in the future as Annadāyinī, I, ever near my husband, will do as you have said.” Thus addressed, Viṣṇu, the best of beings, departed from Brahmā. When Sāvitrī had gone, Gāyatrī spoke these words to the assembled sages: “Hear my words, spoken in the presence of my husband, as I am pleased and ready to grant a boon. Men endowed with devotion who worship Brahmā will obtain garments, wealth, grain, wives, happiness, and riches. They will also enjoy uninterrupted happiness in their homes, with sons and grandsons. Having enjoyed these blessings for a long time, in the end, they will attain liberation.” Pulastya then declared: “Having established Brahmā with all efforts and according to the prescribed rules, listen carefully to the merit that is gained. Whatever merit arises from all sacrifices, austerities, gifts, holy places, and the Vedas—that fruit is multiplied a crore-fold by this establishment. Whoever observes the fast of the full moon with devotion and worships Brahmā in this way, O king, on the very first day attains the abode of Brahmā. Together with the priests, he worships Brahmā and Vāsudeva. “In the month of Kārtika, the festival of the deity’s chariot is proclaimed. Those who perform it with devotion, even as humans, reach the world of Brahmā. On the full moon of Kārtika, the four-faced one, together with Brahmā and Sāvitrī, follows the sacred path. The deity should be taken throughout the entire city, accompanied by various musical instruments. After leading the procession, the deity should be bathed, along with all the people of the city. “First, the Brahmins should be fed and the descendant of Śāṇḍilya honored. The deity is then placed on the chariot with auspicious sounds of sacred instruments. The son of Śāṇḍilya should be worshipped at the front of the chariot according to the prescribed manner, and after inviting the Brahmins, the auspicious rites and ceremonies should be performed. “Once the deity is placed on the chariot, a vigil should be kept through the night, with various performances and abundant recitations of Brahma hymns. In the morning, the Brahmins should again be fed as generously as possible, with many kinds of food and delicacies. The people should be worshipped with proper mantras, and offerings of ghee, milk, and rice pudding should be made. After inviting the Brahmins with auspicious rites and proclaiming the sacred words, the chariot is led through the city. “Brahmā’s chariot should be drawn by Brahmins who know the four Vedas—the Rig, Atharva, Sāma, and Yajur. The chariot of the god of gods should be drawn in a clockwise circuit throughout the city, following the proper path. It should not be drawn by one seeking Rudra’s favor, nor should anyone ascend the chariot except for a single attendant. “On the right side of Brahmā, the image of Gāyatrī should be placed; on the left, the attendant, and in front, a lotus. With the sounds of musical instruments and abundant conch blasts, the chariot is led in a clockwise circuit throughout the city. The deity is then placed in its proper place after the ceremonial waving of lights. Whoever performs this procession, or even witnesses it with devotion, attains great merit. “Whoever draws the chariot attains the abode of Brahmā; and whoever, on the new moon of Kārtika, kindles lamps is blessed. Whoever worships himself in the hall of Brahma with fragrant flowers, new garments, and offerings, attains the supreme abode. On that first day, he reaches the abode of Brahma; this is a great, auspicious guest day, established by King Bali. This day, called Bāleyī, is always especially dear to Brahma; whoever worships Brahma and himself on this day is highly praised. “He attains the supreme place of Viṣṇu, of immeasurable brilliance. In the month of Caitra, the first day is also most auspicious. On that day, whoever touches a Śvapaca and then bathes is freed from sin, distress, and disease. Therefore, O tiger among Kurus, one should bathe; that divine ritual of waving lights destroys all diseases.” Thus is the glory of the sacred names, the holy places, and the auspicious rites, all leading to purity, prosperity, and liberation for those who follow with faith and devotion.