A person who undertakes the sacred pilgrimage and rituals described here does not merely benefit alone; by their merit, they uplift seven generations of ancestors and seven generations of descendants from their lineage. Blessed by such virtue, they ascend into a celestial, wish-fulfilling chariot adorned with every kind of jewel. Attended by Gandharvas and Apsarās in proper order, radiant, fortunate, and heroic, they journey onward until they reach the resplendent city of Viṣṇu. There, in that divine realm, they delight in incomparable pleasures, their every desire fulfilled, untouched by old age or death, remaining in bliss until the very dissolution of creation. When the store of their merit is finally spent, they return to the mortal world, born as a Brāhmaṇa deeply learned in the four Vedas. By embracing the path of Vaiṣṇava yoga, they ultimately attain liberation. At this point, the sages respectfully request, “Tell us in detail the fruits of each festival, and what a man or woman who observes them will obtain.” The speaker responds: “O Brāhmaṇas, listen as I reveal the results of each festival and the blessings gained by those who, with proper discipline, observe these holy rites in these sacred places.” “In Guḍivā, at sunrise, during the month of Phālguni and at the equinox, those who undertake the prescribed pilgrimage and behold Kṛṣṇa, bowing before Him, receive the blessings associated with Saṃkarṣaṇa and Subhadrā everywhere. Such a devotee ascends to the world of Viṣṇu and dwells there for as long as fourteen Indras reign. If one performs the pilgrimage during the month of Jyeṣṭha according to all the proper rules, they enjoy happiness in Viṣṇu’s world for a length of time equal to a kalpa, without doubt. In that excellent, sacred, and delightful field of Śrīpuruṣottama—which bestows both worldly enjoyment and liberation, bringing happiness to all beings—a man or woman who, with controlled senses and concentration, undertakes the pilgrimage in Jyeṣṭha for twelve days, following all prescribed rules, attains great merit. Whoever, free from deceit and pride, completes the installation ritual after enjoying various pleasures, is assured of liberation in the end. The sages then ask, “O Lord, tell us more about this installation—its procedure, worship, offerings, and the fruits it brings from the Lord of the world.” The answer comes: “O foremost of sages, hear the rules for the installation. When performed with devotion, whether by man or woman, it yields the promised blessings. After completing the twelve-day pilgrimage, O best of the twice-born, one should properly perform the installation ceremony, which destroys all sin. In the bright fortnight of Jyeṣṭha, on the eleventh day, with concentrated mind, one must go to the sacred reservoir, sip water, and purify oneself with sincere intent. Invoking all the sacred waters and meditating on Nārāyaṇa, one should bathe according to the prescribed rules, with full attention. The bathing should be performed exactly as the sages have taught. After bathing, one must satisfy the gods, the sages, the ancestors, and others, respectfully recalling their names and lineages. Crossing over, dressed in clean, washed garments, and having touched water as prescribed, one should stand facing the sun. Then, with a pure heart, recite the purifying Gāyatrī mantra—the divine mother of the Vedas—one hundred and eight times, for it removes all sin. With faith and concentration, the devotee should also recite the sacred solar mantras, circumambulate the sun three times, and bow in reverence. These bathing and recitation rites are prescribed in the Vedas for the three higher classes; for women and Śūdras, the bathing and recitation are performed without the Vedic formulas. Then, in silence, the devotee returns home, worships Puruṣottama, washes hands and feet, and touches water as prescribed. The deity is bathed first with ghee, then with milk, then with water scented with honey, and finally with water mixed with sacred sandalwood. With devotion, the deity is clothed in the finest garments and anointed with sandalwood, agaru, camphor, and kuṅkuma. With supreme devotion, Puruṣottama is worshipped with lotuses and other Vaiṣṇava flowers, and honored with jasmine and similar blossoms. After this worship of Jagannātha Hari, the bestower of enjoyment and liberation, incense mixed with agaru is burned before Him. Guggulu, blended with fragrant substances, is also offered, and a lamp is lit with devotion, using ghee as one is able. With focused mind, twelve more lamps are offered, using ghee or, if needed, sesame oil. For the food offering, pāyasa, apūpa, śaṣkulī, vaṭaka, modaka, a little phāṇita, and fruits are presented. After offering these five foods to Puruṣottama, one should recite ‘Salutations to Puruṣottama’ one hundred and eight times. Then, with devotion, one should address the Lord: ‘Salutations to you, Lord of all worlds, giver of fearlessness to your devotees. O Puruṣottama, save me, submerged as I am in the ocean of worldly existence. The twelve pilgrimages I have performed, O Lord of the universe—may these be fulfilled for me by your grace, O Govinda.’ Having thus propitiated the deity, the devotee bows down in full prostration. Next, with devotion, the guru is worshipped with flowers, garments, and ointments, for, O best of sages, there is no difference between the two. With faith and concentration, a beautiful pavilion of many kinds of flowers is constructed over the deity. After making these arrangements, the devotee keeps vigil through the night, telling stories and singing songs about Vāsudeva. A wise person spends the night meditating, reciting, and praising the deity. Then, in the pure dawn of the twelfth day, the devotee invites brāhmaṇas who have bathed for the vow, who are learned in the Vedas, who know history and Purāṇas, who are śrotriyas, and who have controlled their senses, to participate in the concluding rites. Thus, following these sacred procedures with devotion and discipline, the devotee’s worship is blessed with the highest fruits—enjoyment, upliftment of generations, and ultimately, liberation.