O King, in the sacred land of Guḍivā, people of all stations—Brahmins, Kṣatriyas, Vaiśyas, women, and Śūdras—gathered with devotion, bringing fragrant flowers, incense, lamps, and splendid offerings. Each came bearing gifts and tributes, their hearts full of reverence. They circled the deity, prostrating themselves, raising cries of victory, singing hymns and melodious songs, and filling the air with enchanting music. In that holy place, there was nothing beyond their reach. Whatever each devotee desired—by the grace of the divine—was granted, O noble king. After declaring these blessings, the deity vanished before their eyes, leaving the illustrious king fulfilled and blessed in that very moment. Therefore, it is taught, one must strive with all effort, O best of the twice-born, to behold that Supreme Person—the wish-fulfilling Lord—at Guḍivā. For there, the childless are blessed with children, the poor are granted wealth, the sick are healed, and maidens find worthy husbands. Longevity, fame, renown, intelligence, strength, knowledge, fortitude, livestock, offspring, beauty, youth, and prosperity—all these gifts await the sincere seeker. Whatever joy or enjoyment a man or woman longs for, upon seeing that Supreme Person, it is surely attained. Especially, whoever, with focused mind, observes the festival of Guḍivā during the bright fortnight of Āṣāḍha—be it man or woman—after beholding Kṛṣṇa, Rāma, and Subhadrā, gains merit surpassing that of fifty horse sacrifices. Such a devotee lifts up seven generations of ancestors and descendants, and is carried in a wish-fulfilling aerial chariot adorned with all manner of jewels. Attended by Gandharvas and Apsarās, handsome, fortunate, and heroic, they reach the city of Viṣṇu, where they enjoy supreme pleasures until the very dissolution of creation, free from old age and death, fulfilled in every desire. When their merit is at last exhausted, such a soul returns to earth, born as a Brahmin versed in the four Vedas. Embracing the path of Vaiṣṇava yoga, they ultimately attain liberation. At this, the king humbly requested, “Tell me, O sage, the specific fruits of each festival. What does a man or woman gain by observing them here?” The sage replied, “Listen, O Brahmins, as I declare the fruits of each festival, and what one attains in this sacred place when observing them with self-restraint. At Guḍivā, during the rising of Phālguni and at the equinox, those who undertake the pilgrimage as prescribed, who behold Kṛṣṇa and bow to Him, receive everywhere the fruits of devotion to Saṃkarṣaṇa and Subhadrā, and ascend to Viṣṇu’s world for as long as fourteen Indras reign. If one performs the pilgrimage in the month of Jyeṣṭha according to the proper rules, that person enjoys happiness in Viṣṇu’s world for as long as that pilgrimage is maintained, a span equal to a kalpa, without doubt. In that most excellent, sacred, and delightful field of Śrīpuruṣottama—which grants both enjoyment and liberation, and brings happiness to all—any man or woman who, with controlled senses, undertakes the twelve-day pilgrimage in Jyeṣṭha with devotion and proper observance, and who establishes the installation free from deceit and pride, enjoys many pleasures and certainly attains liberation in the end. The sages then inquired, “O Lord, tell us about this installation—the right procedure, the worship, the offerings, and the fruits reaped by honoring the Lord of the world.” The sage replied, “Hear, O tigers among sages, the rule-bound installation. By performing it with devotion, any man or woman attains its blessed fruits. When the twelve-day pilgrimage is completed, O best of the twice-born, one should perform the installation as prescribed, for it destroys all sin. In the bright fortnight of Jyeṣṭha, on the eleventh day, with focused mind, proceed to the sacred reservoir. After sipping water and purifying oneself, invoke all the sacred waters and meditate upon Nārāyaṇa. Then, bathe according to the rules laid down by the sages, in full concentration. Once bathed, satisfy the gods, sages, ancestors, and others, honoring them by name and lineage. Clad in clean, washed garments, having touched water as prescribed, and facing the sun, recite mentally the purifying Gāyatrī mantra—the divine mother of the Vedas—one hundred and eight times. This sacred recitation removes all sin. With faith and single-mindedness, recite the holy solar mantras, circumambulate the sun three times, and bow before him. The Vedic bathing and recitation are prescribed for the three higher classes; for women and Śūdras, the bathing and recitation are performed without the Vedic mantras. Then, in silence, return home and worship Puruṣottama. Wash hands and feet, touch water as prescribed, and then bathe the deity—first with ghee, then with milk, then with water scented with honey, and finally with water mixed with sacred sandalwood. With devotion, clothe Him in the finest pair of garments and anoint Him with sandalwood, agaru, camphor, and kuṅkuma. With supreme devotion, offer lotuses and other Vaiṣṇava flowers, and honor Him with jasmine and similar blossoms. Having thus worshipped Jagannātha Hari, the bestower of enjoyment and liberation, burn incense mixed with agaru before the deity. Burn guggulu with fragrant substances, and light a lamp with devotion, using ghee as you are able. With focused mind, offer twelve more lamps, using ghee or, if you wish, sesame oil. Thus, by following these sacred rites with a pure and devoted heart, one attains the highest blessings, both in this world and beyond.