Listen, O best of the twice-born, to the wondrous fruits that arise from beholding Lord Kṛṣṇa in his sacred form, especially as he faces south. The merit that people obtain by bathing and giving gifts at Śālagrāma during the great festival of Caitrā, that same exalted fruit is gained simply by seeing Kṛṣṇa facing south. Likewise, the merit that is proclaimed to arise at Puṣkara during the renowned festival of Kārttikā—this very reward is attained by beholding Kṛṣṇa in that direction. Consider, too, the blessings that come from bathing and making offerings at the holy confluence where the Gaṅgā meets the ocean; such fruits are also granted to one who beholds Kṛṣṇa facing south. The same is true of the merit earned at Kurukṣetra, when the sun is eclipsed—a time known for its sanctity. In all these holy places, the fruit of ritual acts is equaled by a vision of Kṛṣṇa in that sacred posture. Wherever the Gaṅgā flows, at every tīrtha along her banks, in the places of the Yamunā, in the holy sites of the Sarasvatī, and in other blessed lakes—whatever fruits are properly described as arising from bathing and giving gifts there, all these are attained by seeing Kṛṣṇa facing south. From Puṣkara and other sacred grounds, Gayā and Amarakaṇṭaka, Naimiṣa and all other holy sites, in fields and temples, the fruits of ritual bathing and offerings—especially when the sun is eclipsed by Rāhu—are all granted in equal measure by this sacred vision. Why repeat this again and again? In short, whatever merit is described in the Vedas, in the scriptures, in the Purāṇas, in the Mahābhārata, and in all the Dharmaśāstras by the wise—beholding Kṛṣṇa adorned with all his weapons, together with Bhadrā, as he faces south, one attains all these fruits. Furthermore, those who are blessed to see Kṛṣṇa, Balarāma, and Subhadrā seated upon the chariot as they proceed to the Guḍivā pavilion, they are destined for the abode of Hari. Those who witness Kṛṣṇa, Balarāma, and Subhadrā residing for seven days in the pavilion will surely reach the world of Viṣṇu. Curious, the sages asked: “By whom was this festival on the southern side established, O Lord of the universe? What is the fruit of this festival, and for what purpose did the king go to the pavilion on the lake’s shore, in that pure and secluded place?” The reply came: Kṛṣṇa, Saṃkarṣaṇa, and Subhadrā, leaving their own abode, dwell for seven nights in the chariot during this festival. Long ago, the Lord was entreated by King Indradyumna: “Let my festival be celebrated for seven days on the shore of the lake.” Hari, the Supreme Person and bestower of enjoyment and liberation, granted this boon, declaring: “O King, for seven days on the lake’s shore, my festival called Guḍivā shall be held, granting the fulfillment of all desires.” All who worship him there with faith—whether Brahmin, Kṣatriya, Vaiśya, woman, or Śūdra—offering flowers, fragrances, incense, lamps, food, and excellent gifts, making presentations, prostrations, circumambulations, singing hymns, songs, and enchanting music, will find nothing unattainable. Whatever fruit each desires will surely be obtained by the Lord’s grace. Having spoken thus, the deity vanished, and the illustrious king was instantly fulfilled. Therefore, O best of the twice-born, one should strive with all effort to behold that supreme person, the wish-fulfilling Lord, at Guḍivā. There, a childless person gains children, the poor find wealth, the sick are cured, and maidens secure worthy husbands. One attains longevity, fame, renown, intelligence, strength, knowledge, fortitude, livestock, offspring, beauty, youth, and prosperity. Whatever enjoyment a man or woman desires, upon seeing that supreme person, they surely obtain it. Whoever, with focused mind, performs the Guḍivā festival in the bright fortnight of Āṣāḍha, whether man or woman, and beholds Kṛṣṇa, Rāma, and Subhadrā, attains the fruit of fifty horse sacrifices and even more. Such a person uplifts seven ancestors and seven descendants, and rides in a wish-fulfilling aerial chariot adorned with jewels, served by Gandharvas and Apsarās, handsome, fortunate, and heroic, until they reach the city of Viṣṇu. There, they enjoy excellent pleasures, free from old age and death, until the dissolution of creation. When their merit is exhausted, they return to this world as a Brahmin versed in the four Vedas, and by adopting Vaiṣṇava yoga, they ultimately attain liberation. The sages then asked, “Tell us, O Lord, the fruit of each festival, and what a man or woman who observes it there obtains.” The Lord replied: “Listen, O Brahmins, to the fruits of each festival. Whoever, properly disciplined, observes them at that sacred place—at Guḍivā, at sunrise, in Phālguni, at the equinox, undertaking pilgrimage as prescribed, seeing Kṛṣṇa and bowing to him—attains everywhere the fruits connected with Saṃkarṣaṇa and Subhadrā, and goes to the world of Viṣṇu for as long as fourteen Indras reign. If one performs pilgrimage in the month of Jyeṣṭha according to the rules, one enjoys happiness in Viṣṇu’s world for the length of a kalpa, without doubt. For that excellent, sacred, and delightful field of Śrīpuruṣottama, bestows both enjoyment and liberation, bringing happiness to all beings.” Thus, the glory of beholding and worshipping Kṛṣṇa, Balarāma, and Subhadrā during the sacred festival at Guḍivā is revealed—its fruits surpassing those of all other holy acts and places, granting both worldly blessings and the highest spiritual attainments.