तद्ग्रामे ये स्थिता जीवा आश्वचाण्डालजातयः । विमाने स्थापितास्तेऽपि गोकर्णकृपया तदा
Even those living in that village, born among horse-keepers and outcastes, were placed in celestial chariots at that time by the grace of Gokarṇa.
प्रेषिता हरिलोके ते यत्र गच्छन्ति योगिनः । गोकर्णेन स गोपालो गोलोकं गोपवल्लभम् । कथाश्रवणतः प्रीतो निर्ययौ भक्तवत्सलः
Those sent to the realm of Hari, where yogis go, that cowherd, along with Gokarna, reached Goloka, beloved of the cowherds; pleased by hearing the stories, the Lord, who cherishes devotees, departed.
अयोध्यावासिनं पूर्वं यथा रामेण संगताः । तथा कृष्णेन ते नीता गोलोकं योगिदुर्लभम्
Just as the residents of Ayodhya were united with Rama in the past, so too were they led by Krishna to Goloka, which is difficult for yogis to attain.
यत्र सूर्यस्य सोमस्य सिद्धानां न गतिः कदा । तं लोकं हि गतास्ते तु श्रीमद्भागवतश्रवात्
To that world, where neither the sun, nor the moon, nor the perfected beings ever reach, they indeed went, by hearing the glorious Bhagavata.
(इंद्रवंशा) ब्रूमोऽत्र ते किं फलवृन्दमुज्ज्वलं सप्ताहयज्ञेन कथासु संचितम् । कर्णेन गोकर्णकथाक्षरो यैः पीतश्च ते गर्भगता न भूयः
We declare here: what radiant fruit is gathered by seven-day sacrifices in stories? For those who have drunk the syllables of Gokarna's tale with their ears, even those in the womb are not born again.
वाताम्बुपर्णाशन देहशोषणैः तपोभिः उग्रैः चिरकालसंचितैः । योगैश्च संयान्ति न तां गतिं वै सप्ताहगाथाश्रवणेन यान्ति याम्
By consuming wind, water, and leaves, by austerities that dry the body, by fierce penances accumulated over a long time, and by yogic practices, one does not attain that state which is reached by hearing the seven-day narration.
(अनुष्टुप्) इतिहासं इमं पुण्यं शाण्डिल्योऽपि मुनीश्वरः । पठते चित्रकूटस्थो ब्रह्मानन्दपरिप्लुतः
Even the sage Shandilya, lord among sages, residing in Citrakuta, recites this sacred history, immersed in the bliss of Brahman.
(इंद्रवज्रा) आख्यानमेतत् परमं पवित्रं श्रुतं सकृद्वै विदहेदघौघम् । श्राद्धे प्रयुक्तं पितृतृप्तिमावहेत् नित्यं सुपाठाद अपुनर्भवं च
This narration is supremely pure; hearing it even once destroys the mass of sins. When used in a śrāddha, it brings satisfaction to the ancestors; by daily recitation, one attains liberation and does not return.
श्रीमद्भागवतमाहात्म्यम् - षष्ठोऽध्यायः श्रीमद्भागवत सप्ताहपारायणविधिः कुमारा ऊचुः - (अनुष्टुप्) अथ ते संप्रवक्ष्यामः सप्ताहश्रवणे विधिम् । सहायैर्वसुभिश्चैव प्रायः साध्यो विधिः स्मृतः
The Glory of the Śrīmad Bhāgavata – Chapter Six: The Procedure for Seven-Day Recitation of the Śrīmad Bhāgavata. The Kumāras said: Now we shall explain the procedure for seven-day hearing; it is remembered that the rite is generally accomplished with companions and wealth.
दैवज्ञं तु समाहूय मुहूर्तं पृच्छ्य यत्नतः । विवाहे यादृशं वित्तं तादृशं परिकल्पयेत्
One should summon an astrologer, carefully inquire about the auspicious time, and arrange the resources as one would for a wedding.
नभस्य आश्विनोर्जौ च मार्गशीर्षः शुचिर्नभाः । एते मासाः कथारम्भे श्रोतॄणां मोक्षसूचकाः
The months of Nabhas, Āśvina, Urja, and Mārgashīrsha are pure and auspicious for beginning the narration; these months indicate liberation for the listeners.
मासानां विप्र हेयानि तानि त्याज्यानि सर्वथा । सहायाश्चेतरे तत्र कर्तव्याः सोद्यमाश्च ये
The other months are to be avoided by the Brahmins; those should be left aside entirely. Other companions should be appointed there, and those who are diligent.
देशे देशे तथा सेयं वार्ता प्रेष्या प्रयत्नतः । भविष्यति कथा चात्र आगन्तव्यं कुटुम्बिभिः
In each region, this message should be sent out with effort; the narration will take place here, and householders should come.
दूरे हरिकथाः केचित् दूरे चाच्युतकीर्तनाः । स्त्रियः शूद्रादयो ये च तेषां बोधो यतो भवेत्
Some Hari stories and praises of Acyuta are far away; women, Shudras, and others—understand that their instruction should be ensured.
देशे देशे विरक्ता ये वैष्णवाः कीर्तनोत्सुकाः । तेष्वेव पत्रं प्रेष्यं च तल्लेखनं इतीरितम्
In each region, those detached Vaishnavas who are eager for kirtan—letters should be sent to them, and their writing is thus prescribed.
सतां समाजो भविता सप्तरात्रं सुदुर्लभः । अपूर्वरसरूपैव कथा चात्र भविष्यति
The gathering of the virtuous will occur for seven nights, which is very rare; and here, the narration will be of a unique and unprecedented flavor.
श्रीमद्भागवत पीयुष पानाय रसलम्पटाः । भवन्तश्च तथा शीघ्रं आयात प्रेमतत्पराः
Those who are eager to drink the nectar of the Śrīmad Bhāgavata, you all should quickly come, devoted to love.
नावकाशः कदाचित् चेत् दिनमात्रं तथापि तु । सर्वथाऽऽगमनं कार्यं क्षणोऽत्रैव सुदुर्लभः
If there is no space at any time, even for a single day, still, in every way, attendance should be ensured; even a moment here is very rare.
एवमाकारणं तेषां कर्तव्यं विनयेन च । आगन्तुकानां सर्वेषां वासस्थानानि कल्पयेत्
In this way, arrangements should be made for them, with humility; accommodations for all visitors should be provided.
तीर्थे वापि वने वापि गृहे वा श्रवणं मतम् । विशाला वसुधा यत्र कर्तव्यं तत्कथास्थलम्
Whether at a sacred place, in the forest, or at home, listening is esteemed; wherever the earth is spacious, that is a suitable place for narrating these stories.
शोधनं मार्जनं भूमेः लेपनं धातुमण्डनम् । गृहोपस्करमुद्ध्रुत्य गृहकोणे निवेशयेत्
Purification, cleansing of the ground, smearing, and decorating with minerals should be done; household items are to be removed and placed in a corner of the house.
अर्वाक् पंचाहतो यत्नात् आस्तीर्णानि प्रमेलयेत् । कर्तव्यो मण्डपः प्रोच्चैः कदलीखण्डमण्डितः
After five days, with effort, the previously spread coverings should be cleaned; a lofty pavilion should be constructed, adorned with banana trunks.
फलपुष्पदलैर्विष्वक् वितानेन विराजितः । चतुर्दिक्षु ध्वजारोपो बहुसम्पद्विराजितः
It should be splendidly decorated with fruits, flowers, and leaves, with a canopy; flags should be raised in all four directions, making it radiant with abundant wealth.
ऊर्ध्वं सप्तैव लोकाश्च कल्पनीयाः सविस्तरम् । तेषु विप्रा विरक्ताश्च स्थापनीयाः प्रबोध्य च
Above, the seven worlds should be depicted in detail; in those, renounced Brahmins should be seated and awakened.
पूर्वं तेषां आसनानि कर्तव्यानि यथोत्तरम् । वक्तुश्चापि तदा दिव्यं आसनं परिकल्पयेत्
First, their seats should be arranged in order; and for the speaker, a special divine seat should be prepared.
उदङ्मुखो भवेद्वक्ता श्रोता वै प्राङ्मुखस्तदा । प्राङ्मुखश्चेत् भवेद्वक्ता श्रोता च उदङ्मुखस्तदा
The speaker should face north, while the listener faces east; if the speaker faces east, then the listener should face north.
अथवा पूर्वदिग्ज्ञेया पूज्यपूजकमध्यतः । श्रोतॄणां आगमे प्रोक्ता देशकालादिकोविदैः
Alternatively, the east direction is to be known as the place between the worshipped and the worshipper; for the listeners’ arrival, this is prescribed by those skilled in place and time.
विरक्तो वैष्णवो विप्रो वेदशास्त्रविशुद्धिकृत् । दृष्टान्तकुशलो धीरो वक्ता कार्योऽति निःस्पृह
The speaker should be a detached, Vaishnava Brahmin, purified by Vedic scriptures, skilled in examples, steadfast, and utterly free from desire.
अनेकधर्मनिभ्रान्ताः स्त्रैणाः पाखण्डवादिनः । शुकशास्त्रकथोच्चारे त्याज्यास्ते यदि पण्डिताः
Those who are confused by many doctrines, attached to women, or proponents of heretical views, should be avoided in the recitation of Shuka’s scripture, even if they are learned.
वक्तुः पार्श्वे सहायार्थं अन्यः स्थाप्यस्तथाविधः । पण्डितः संशयच्छेत्ता लोकबोधनतत्परः
Beside the speaker, for assistance, another such scholar should be placed; one who resolves doubts and is devoted to enlightening the people.